ebooks

Challenge: Introduce adults to MyMusicMojo with a view to them taking a paid course focusing on getting back into music.

Solution: A free Ebook helping them to choose an instrument and demonstrating how easy it can be to fit music into a busy adult lifestyle.

Process: Using my 35 years of experience as a musician, both as a performer and teacher, I storyboarded my ideas.  I focused on the biggest objections that I have heard continuously - No time, No space, It's too hard.  I then used my experience to counter these objections and provide practical worksheets and advice to get adults playing again quickly. 

I used Canva to create a 31 page Ebook in pastel shades with a variety of text, images and worksheets.  I then posted readers to my social channels on the final page with clickable links. (Please note these are no longer live so links do not work).

Evaluation: The business was closed very soon after completion of this project so its performance was never measured.  

Challenge: To help adults schedule regular music hobby time into their busy lives as part of MyMusicMojo.

Solution: Free Ebook planner with step by step instructions. 

Process: Using my 35 years of experience as a musician, both as a performer and teacher, I storyboarded my ideas.  I focused on practical solutions and worksheets to keep readers accountable and able to track their progress. 

I used Canva to create a 87 page Ebook in pastel shades with a variety of text, images, quotes and worksheets.  I then posted readers to my social channels on the final page with clickable links. (Please note these are no longer live so links do not work).

Evaluation: The business was closed very soon after completion of this project so its performance was never measured.  

Challenge: Add value to a membership for 'Footsteps Family Walks'.

Solution: A guide book featuring family friendly adventures in their area. 

Process: I used internet search, National Trust, Woodland Trust and English Heritage websites alongside County Council websites to find the best days out and adventures across UK regions.  

For each county I included 10 adventures, with a concise write up, image and clickable link.  

I used the company colours and font to ensure these guides were aligned to Footsteps. 

Evaluation: Several friends trialled these guides and found them extremely useful.  They liked the clear layout and use of maps.  

They were included as part of the membership offer.