Challenge: Entice teachers to subscribe to the 'Let's Study Music' newsletter in order to build business and ultimately sell memberships.
Solution: A free infographic featuring information about tech solutions that could be easily used in a school setting.
Process: I researched different educational technology options using internet search, teacher forums online and individual websites. Then using Canva I collated and presented the information in a clear and concise format. I also featured clickable links.
Evaluation: I advertised this in teacher groups online and achieved an uptake in subscribers, some of which turned into members. I also ran some online CPD sessions with SMEs for each tech solution for music teachers.
Challenge: Introduce new parents to 'Footsteps Family Walks' with free helpful tips in order to encourage them to sign up for in person events and online trails.
Solution: A free infographic featuring quick and achievable tips to get them out walking in nature.
Process: I researched different expert ideas about baby wearing, pushchairs and practical outing solutions for new parents. I also used my own experience as a parent. Then using Canva I collated and presented the information using fun and joyful graphics.
Evaluation: I advertised this in parent groups online and achieved an uptake in subscribers, many of which I later met on in person paid walks.
Challenge: Entice adults to take a paid course in 'MyMusicMojo', a programme aimed at helping adults back into a musical hobby.
Solution: A free infographic featuring information about how quick and easy it is to fit daily practise into your life.
Process: As a musician of 35 years, I used my experience both as a performer and teacher to bring together these 5 quick tips. Then using Canva I collated and presented the information in a bright and concise format.
Evaluation: I advertised this in Facebook groups online and achieved an uptake in subscribers.
Challenge: Introduce new parents to 'Footsteps Family Walks' with free helpful tips in order to encourage them to sign up for in person events and online trails.
Solution: A free infographic featuring quick and achievable tips to get them out of the house with the baby.
Process: I researched different expert ideas about getting out of the house for new parents. I also used my own experience as a parent. Then using Canva I collated and presented the information using fun and joyful graphics with ovals of text.
Evaluation: I advertised this in parent groups online and achieved an uptake in subscribers, many of which I later met on in person paid walks. I feel it would be more effective with a smaller amount of text.